Amy Cottrell is a Melbourne based fashion designer that creates unique pieces by merging the use of unusual and recycled materials and innovative construction techniques and technologies with traditional artisanal techniques. Feminine, with a touch of glamour, elegance and a modern seductive edge, each piece is designed to make the wearer feel special, to stand out in the crowd. Her experimentation led to an innovative collection that was awarded the Designer of the year 2022 at Melbourne Fashion Week. She strongly believes that sustainability should form the foundation of all design and provides opportunities for exploring new frontiers in fashion. Amy is a passionate driven person who is constantly wanting to learn more and gain new skills.

Plasticity explores our relationship with the man-made substance that was once strongly associated with progress and is now held responsible for major environmental damage. In nature, plasticity describes how organisms have the ability to adapt, changing their form and function, to fit into a harsh and challenging world. It is now essential that we learn to adjust to new conditions associated with climate change. In order to survive the use of plastics also needs to radically change as we move forwards. The collection explores the use of recycled and repurposed plastics and bioplastic to create beautiful feminine garments, redefining the use of plastics within the modern world. Plasticity embraces a balance between fluidity, movement and freedom with an underlying structure, rigidity and constraint which provides protection, taking cues from the hard exteriors of insects combined with the beauty of movement, Plasticity provides an edgy elegance in its unique custom pieces.
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