EMILY BLACHFORD
BIO:
Emily Blachford is an up and coming creative director located In Sydney Australia. Emily’s main interests are creative direction and fashion. The potential for storytelling and expressing fashion related ideas can lead to an exciting visual outcome.
Emily has explored many avenues of design, such as digital design, photography and styling. One of her main strengths is creating and collaging images to form a layered textural effect. Her signature stylised handwriting has also become an aspect of her aesthetic. Emily’s image design uses contrast and maximalist elements to further consolidate her style.
DESIGN STATEMENT:
Civic Serenity is a print and digital media fashion editorial which looks to explore the urban landscapes of Sydney, Australia. Civic Serenity encourages viewers to explore their city and find peaceful spots that promote mental clarity. The editorial showcases prominent and emerging Australian designers who believe in quality and authenticity, while exploring the Australian landscape and native flora. It is influenced by literature and art associated with the Arts and Crafts movement and Art Nouveau of the late 1800s/early 1900s. These references offer an escape, going back to our roots by focusing on craftsmanship and straying away from fast fashion. Frances Hodgson Burnett’s novel ‘The Secret Garden’ (1911) and Lewis Carroll’s novel, ‘The Adventures Of Alice’ (1865) both follow the adventures of a troubled young girl who is looking for an escape and an exciting new world.
“Art Nouveau’s flowing line may be understood as a metaphor for the freedom and release” (Cybele Gontar, 2006). This is the feeling evoked by Civic Serenity.
