Jenny Chhim
Biography:
Jenny Chhim is an aspiring Creative Director and Photographer who also has a background in Fashion Design and Visual Merchandising. Chhim’s designs incorporate elements of moody and dark aesthetics with feminine appeal; garments often feature notes of hand sewing, incorporating a personal touch with drape and tailoring techniques. These ideas are conceptualised in her creative direction, where evocative storytelling enchants audiences to explore the multifaceted meanings within. Chhim’s main design ethos encompasses surreal and eerie ideals grounded in contemporary styling. It is a balance of the light and dark, of femininity and masculinity, in a monochromatic composition.
Design Statement:
’Threads’ is a fashion and beauty editorial that is surrealist yet contemporary. Inspired by the spider lily flower which is known for its beauty and macabre associations. It aims to create a story of ambiguity that is evocative and elegant with dark undertones. Exploring notions of contrast and texture, light and dark, masculinity and femininity, with motifs of hair as an identifier, how hair transcends gender boundaries and is often seen as the ‘threads’ of our being. This ties into the idea of make and construction and how garments are representative of our individuality, whilst also exploring themes of androgyny. [Art direction, fashion design, photography, styling, videography, graphics, layout, casting and sourcing by Jenny Chhim].
